May I Introduce myself... I am Shelley Costello and I am dedicated to providing you with my expertise for your public relations strategies, publicity planning, media campaigns, news releases, copywriting, and custom targeted publicity services. I specialize in creating campaigns tailored to each book and author and designed to generate extensive media coverage and word-of-mouth. I conceive and implement national publicity campaigns for today's leading publishers and authors of adult and young adult fiction and non-fiction, cookbooks, politics, parenting, education, how-to and history, among other genres. We have offices in Orlando and our outreach covers the nation.
In today's highly competitive literary marketplace publishers and authors are finding that it takes more than reviews and book signings to make a book successful. The reality of publishing today, even among the mainstream, big-name houses, is that unless you are one of their heavy-hitters you are going to have to promote your book largely on your own time and with your own money. While hiring an experienced, knowledgeable publicist does not guarantee success, it can go a long way toward separating your book from the rest of the pack. A successful public relations and promotions campaign does more than simply sell books for an author; in addition to increasing sales, a well executed campaign can also serve to institutionalize the author's name, which leads to bigger and better publishing deals.
Personalized and Focused Publicity Campaign is Key
Creating a personalized and focused campaign is the key for publicists. After carefully identifying the target market for a client’s book, the author is presented with a full menu of planned publicity tactics for promotion.
You've got a great book - now, if only people knew about it! One of the best ways to promote your book and reach your readers is to harness the power of the media with a full-service book publicity campaign. Shelley Costello, a creative visionary marketing specialist has been doing just that for books in every major genre for the past 5 years. As a brief overview we extensively cover the following:
* Publicity Planning and Strategies
* Media Campaigns
* Writing News Releases
* Book Publicity for Authors & Publishers
* Radio & TV Talk Show Interviews
* Invention & Product Publicity
* Small Business Publicity
* Internet Publicity
* Event Publicity
* Road Tour Publicity
* Article PR
* Publicity Training & much more…
Combining traditional PR methods with cutting-edge online marketing techniques, as your publicist I will work with you to create effective book publicity campaigns. After all, your book is a product and should be marketed accordingly. We target the right media venues and audiences to guarantee that your book gets the attention it deserves.
The first thing I do for you is ...
•
Open your eyes to the massive change that’s happening in the world of book marketing.
Open your eyes to the massive change that’s happening in the world of book marketing.•Bust a lot of myths, expose scams and stop you from throwing thousands of dollars away.
Bust a lot of myths, expose scams and stop you from throwing thousands of dollars away.•Help you understand how to self-publish and actually make money.
Help you understand how to self-publish and actually make money.•Lay out a variety of nontraditional paths to book marketing and share industry news,
Lay out a variety of nontraditional paths to book marketing and share industry news,•Help you control the fate of your books.
Help you control the fate of your books.Do You Have An Author’s Business Plan? We write one for you.
In addition I...
*Expand your presence in the media using your past accomplishments, skills and talents.
*Consult you on preparing a professional high quality book trailer for media distribution. Book Trailer Productions can create a simple yet powerful book trailer that professionally showcases your book, plus market your book. They are powerful, affective and a vital marketing tool.
*Prepare audio segment podcasts and commercial segments to distribute to radio stations.
*Help you build your success, both online and offline.
*We secure readers to provide book reviews which are essential for placement on Amazon and to host on our publisher's page that we provide for you. People like book reviews.
*We transform authors, new and seasoned, into a brand. We will help you develop your media voice and platform. We will position you and your books online and offline and generate brand recognition, drive targeted traffic to your website and sell books.
*Our resources and experience in book marketing strategies, and SEO expertise will promote your book 24/7, while you sleep.
*Will facilitate a full Opt-in Email Marketing Campaign.
*Broadcast information about your book to millions of reading enthusiasts and book lovers.
Online Listing Campaign.
*Maximize your web presence and reach a global audience.
*Give a worldwide audience the chance to read more about you and your published book.
*Google Search Marketing.
*Target millions of Google users and maximize your book sales.
*Online Classifieds Campaign.
*Advertise your book with online newspapers and reach a whole new audience.
* Online Banner Campaign.
*Advertise on blogs specifically related to your book's content.
Social Media Marketing
Build your personal brand and get connected with a global audience.
* Creation of a Facebook author profile or Facebook book fan page which will then be used to establish presence in groups and with individuals on the site consistent with book’s audience and topic. We will add custom HTML to your Facebook page and create a welcome landing page.
* Creation of 100 high-value Internet links to your website by contributing content on qualified Internet sites to both publicize book and organically grow publicity.
* Distribution of a Search Engine Optimized press release which is posted to Associated Press, Google News, Yahoo News, Billboard.com, blueHost, BusinessWire, iFOCOS, Pheedo, LexisNexis, and Topix.net
* Marketing tools for continued publicity including the creation of a Twitter account and tutorial on how to effectively use Twitter to market your book.
PRESS RELEASE SERVICE
Send press releases to 10,000+ publication contacts in 256 subject areas and in 37 countries! You identify the industry, and write the press release. Or, we will write it for you. And we accept e-Gold (acct #193274)
Some core public relation services include:
• Development of a professional, effective press kit
• Cultivation of relationships with key media
• Development of positioning points, media “angles,” and publicity venues
• News wire press release distribution
MEDIA CONSULTING
• We review your information and conduct careful research to develop appropriate media lists which include radio, TV, magazine, newspaper and Internet producers, editors, freelancers and bloggers.
radio, TV, magazine, newspaper and Internet producers, editors, freelancers and bloggers.• You receive 500 media contacts, possibly many more, depending on your book, as well as local media contacts in your geographic area. This will help you long after our serve period with you expires.
• The author receives a list which includes over 1000 radio talk show producers, 100 TV shows, and 1500 editors at magazines and newspapers who cover self-help topics
•Publicity campaign planning and execution.
Publicity campaign planning and execution.•Press kit preparation including writing press releases, bios, synopsis, production notes.
Press kit preparation including writing press releases, bios, synopsis, production notes. •Personal pitching of press kit to key media in print (magazines and newspapers), broadcast (television and
Personal pitching of press kit to key media in print (magazines and newspapers), broadcast (television and radio) and Internet/viral outlets in the United States, Canada and/or UK.
•Securing, arranging and organizing media events and press conferences.
Securing, arranging and organizing media events and press conferences.•Story-line development and pitching to journalists and media outlets.
Story-line development and pitching to journalists and media outlets.•The experience of executing result-oriented public relations and publicity campaigns for over ten years
The experience of executing result-oriented public relations and publicity campaigns for over ten yearsOnline Media Outlets, Search Engines, News Centers, News Blogs, RSS Wires, MSN - Live News Google News
Broadcast, TV, Radio, Talk Shows, Agents, Cable News, Cable Pundits and Commentators, Directors, Hosts.
Newspapers, Trade Journals, Magazines, Editors, Reporters, Freelance - Syndicated - Columnist, Journalist
Our Database Contains Over 300,000 Media and B2B Contacts.
Our press release service sends your news release to; media outlets, reporters, journalist, editors, online news outlets, B2B and trade groups. We personally review each and every release and match it to a tailored audience to have optimal impact. We are competitively priced. Our method is the only way to get your news in front of those that review, write and talk about it.
Every press release is different, the average regional press release is about 2000 to 5000 media outlets and a national / international press release averages from 4000 to 12,000 media outlets that will will receive your press release.
We target journalists that cover the topic of your press release from our list of media contacts worldwide.
Our press releases are posted to major search engines including Google, Google News, Yahoo, AOL, MSN and Technorati. Press releases are syndicated by RSS feed to other web sites, blogs and RSS readers. Up to two photos, five hyperlinks and 2,000 words are included. Although our focus is reaching journalists, we provide tremendous search engine visibility and SEO benefits. Press releases stay online indefinitely.
This entails nine months of service and work not calculated by the hour, but in the project as a whole.
This is all of my time, reputation, contacts, utilizing resources and facilitating events for you for a 6 month period which should get you well on your way. This includes Press releases, video and distribution to all major related press release and book sites. Assisting you in setting up events and facilitating the events through my contacts and resources.
After that time if you retain my services as your publicists / Marketing person we will go from there.
This entire package $599
Author's Publicity/ Promo Package.
Shelley Costello dot com
