Blogging With Shelley Costello

Blogging With Shelley Costello

I've Been Inspired To Say Thank You To My Clients

by Shelley Costello on 10/27/16

I'm reaching out to my Real Estate Agents, Mortgage Brokers and Loan Officers today to see if anyone wants to join me in doing an Act of Thanks for one of your clients this Thanksgiving season. I love this video. I want to be a part of something special in my business and incorporate THANKS into what I do.

 

"You are the content you publish"
 Shelley Costello
 #1 Amazon International Best-Selling Author Professional 
Social Media Strategist and Manager (407) 308-0184 
SKYPE ID: shelley.costello 
shelleyacostello@gmail.

What 3 Things Are Holding You Back From Achieving Your Goals?

by Shelley Costello on 10/27/16

Watch my video. Can you list 3 things or goals you have always wanted to accomplish and then identify what is keeping you from moving forward? I will be checking back with you for your answers.

 

Passion Is Essential To Finding Your Purpose

by Shelley Costello on 07/01/16

As for my business this is the most important 40 minutes I have ever invested in my business and personal growth.

How To Really Be Successful In Business. The Secret Ingredient

by Shelley Costello on 06/04/16

Over the years I have worked very hard with both talent and sweat equity to grow my business. I continue day after day to do the same things because I have watched my business grow so big over time.

One thing I continued to do every day was focus on exactly what my goals were and drive straight toward them. I was able to filter out things that did not matter to the bigger picture of my business future vision.

I am so much a visionary and live in the dream world of always seeing what tomorrow and the next day, month and year look like.

Today I own a very successful marketing/social media company, and yes, my staff being trained in visionary marketing rolls over to my clients. I also own a successful business growth coaching company. I have had the privilege of working with some of the top business leaders and Fortune 500 companies in the US

I really love this You Tube video I stumbled upon. Do you ant to be inspired? Just watch this. Focus on the important and you will have unbelievable success in your business. I have never seen this before, but this is exactly what I do! I am so excited about how my business grows. Watch this video and at the bottom contact me if you would like a free 45 minute complimentary business growth coaching session. (Value $250.00)



Contact me today shelleyacostello@gmail.com

Shelley Costello
#1 Amazon International Best-Selling Author
FOX NEWS Social Media Strategist
Professional Social Media Strategist and Manager
(407) 308-0184
CEO / President Creative Web Concepts USA
SKYPE ID:  shelley.costello
shelleyacostello@gmail.com
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The Truth About Using Hashtags in Social Media

by Shelley Costello on 02/04/16

There are so may opinions about the use of Hashtags.
 We are also going to set the record straight for all of the self-proclaimed social media experts who like to pass their opinion, but have no basis for their information.

The most powerful part or usage for the Hashtag is for Facebook search capability and of course Twitter. In Facebook a user can go to the search bar and type in the Hashtag and search. This isolates all posts out of millions, and brings them into an isolated feed to narrow the posts.

The primary goal of using Hashtags is to help content (and the poster of that content) be discovered. Within Facebook, Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or Page.

As more people come to the realization that Facebook Hashtags enable the same kinds of content discovery on Twitter, the ability to find, monitor and interact with Hashtags will grow. 

It is really important that an entrepreneur or business develop a signature or branded Hashtag that fits into their message, product, brand or purpose.  With the implementation of Hashtag search on Facebook, this platform is becoming an incredibly useful marketing and lead prospecting tool.

It is vital that a business or brand come up with a list of about 5-7 Hashtags and use them in a rotation fashion. 2-4 Hashtags per post is the max. Make sure the Hashtags are relevant. They must be relevant to Using your personal name or your business slogan or something odd is counterproductive. That is one mistake people make.

You do not need to Hashtag every post. You should skip posts and use them in every 5th post or so. Some posts you want to make a statement or stand alone. In those cases refrain from using your Hashtags. Do not overdo the Hashtag. is a standard social post 4-5 Hahstags are plenty, unless of course you are on Instagram.

Don't forget that Hashtags set you apart from the rest of the world. The goal is to have unbranded Hashtags that are not overused by the rest of the world.

Here are a list of Do's and Don'ts when using Hashtags.

DO

1. Select 5-7 relevant Hashtags to rotate depending on the post.

2  Use Hashtags on article posts or posts driving traffic to your site.

3. Use Hashtags on every 4th - 5th post so you are not over using them.

4. Select Hashtags that you would want users to find you if they used the search function.

5. Keep your Hashtags consistent through all of your various social channels.

6. Make Hashtags very specific and relevant.

7. Run a test in Facebook and Twitter. Insert the terms and see the competitors using the Hashtags. Use Hashtags that are not overused.

8. Do rotate and change out your Hashtags to go with the relevancy of the post.

DON'T

1. Don't overuse Hashtags on every single post. Skip a few posts then use them again.

2. Don't use Hashtags on pictures, videos, quotes or really great visuals as it takes away from the visual. Further, if a user searches under a Hashtag term they would only bring up your visuals not your posts or offers that direct them to your point of sale. Only use Hashtags on offers, articles or information with data.

3. Don't ever post to Instagram using the 30 Hashtags IG allows and set it to go directly to your Facebook. Never do that.

4. Don't use broad irrelevant terms that have nothing to do with the information in the post. This will lower your overall reach on Facebook and Twitter.

5. Don't use overuse Hashtags that you see everywhere. ie.. If you are in Real Estate don't use #RealEstate as a Hashtag. Use #RealEstateAtlanta. Generic broad term Hashtags are a waste and will reduce your engagement and reach.

6. Don't use Hashtags in LinkedIn. I know there are those who have said you can, but LinkedIn is a professional platform and should be treated as such. LinkedIn is beginning to look a lot like Facebook as posts shared and becoming less professional. Every social channel is different and should not be treated the same when using it.

These are the practices we use in our social media management business. I hope this information has helped you and gives you some direction when using Hashtags.

Now to back up our strategy here is the information directly from Facebook.

Should You Use Hashtags on Facebook? Here’s What the Research Says

Facebook introduced hashtags back in 2013, following their rising use and application on other platforms, most notably on Twitter.

Should You Use Hashtags on Facebook? Here’s What the Research Says | Social Media TodayAt the time, Facebook was very keen to push their use on the platform, even prompting Facebook advertisers, specifically, to include them.

“If you're already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best.”

Final thought. Think through your Hashtag strategy.

Happy Hashtagging!


Shelley Costello
#1 Amazon International Best-Selling Author
Professional Social Media Strategist and Manager
(407) 308-0184
CEO / President Creative Web Concepts USA
SKYPE ID:  shelley.costello
shelleyacostello@gmail.com
Facebook   Linkedin    Twitter


 



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