Shelley Costello Appears on FOX NEWS- SuperBowl Social Media Expert/ Upcoming Facebook Feautres & New Book Release

On February 3, 2016,  I will be appearing on FOX News in Orlando as the social media expert panel guest for Superbowl week. I will be discussing pregame release of Superbowl ads on social media, Superbowl viewer engagement on social media during the game.

The following week I will appear again on the same news channel as the social media expert panel guest, and I will be sharing live on the news all of the new Facebook features that will be released in 2016, including Facebook Live, the competition to Periscope. I will also be talking about my 4th Best Selling book being released on Amazon March 1, 2016.

You can tune into the FOX NEWS television shows from anywhere by going here: http://www.fox35orlando.com/live

 More News!

Now, if that is not enough excitement, our company has had tremendous success with our Real Estate Agents getting showings and taking contracts on properties at full asking price from their social media posting over the past 6 months. Properties are selling sight unseen on Facebook and Instagram. One home, by one of our agents sold right on Facebook and the sale played out in a post thread where we made images with digital enhancements for social posting.  (Read more below)

How are they doing this? Secret Sauces.

1. Our platform is now connected to Instagram, and IG is the agent's secret weapon if used properly with the right hashtag strategy. Instagram has really become a secret weapon. Our agents can shoot any video or photo from across the country and we instantly retrieve the media and blast it  to their social channels. We have grown their Instagram accounts by hundreds of followers, and we have clients and affiliates all over the US.  (Completely white label)

2. Social Staging: We have been giving our agents free Facebook ads using the multiple image carousel and slideshow feature, and wow, are they loving the results of paid Facebook advertising! I have been asked to talk about that on Fox news, too.

3. We have taken all of the photos of listings that have empty rooms and with our new virtual staging software, using over 2000 home decor items and furnishings we can stage our agents empty houses and spread these images across social media. Our new addition, VIRTUAL HOME STAGING FOR SOCIAL SELLING. We have a full time digital graphics college graduate spearheading this venture. 

4. Our agents are getting free one on one coaching sessions with myself. By using a marketing coach to brainstorm with you, agents can get a fresh perspective on personal challenges, and brokers can enhance their leadership skills. If you are not real savvy, but want to be, using a coach allows you to go through a door that you didn’t think you could. Our company is very team-based this is why we are not reluctant to continuously add more social media account managers. We actually have one for every five Real Estate Agents, and one per each affiliate.

RECAP OF 2015

1.As a company, our greatest accomplishments in 2015 was the acquisition and securing API with Google+ and Instagram through our proprietary hi-tech platform.

2. We are mentoring many of our agents to write a small book on a topic they love or know about such as: cooking, home decor, their town etc... and use the book as a calling card. We are offering them Best Selling status on Amazon and very inexpensive publishing. This is their credibility factor. They can autograph a book and give it away for less than a Starbucks coffee. What a memorable calling card.

 We sincerely hope every Real Estate Agent has the best year ever in 2016!